It's fair to assume that the release of Michael Bay's third instalment in the 'Transformers' franchise will take a severe beating from film critics. As the release date for 'Dark of the Moon' gets closer, I can foresee the negativity that broadsheet journalists will have towards it.
2009's sequel 'Revenge of the Fallen' was kicked repeatedly by critics, particularly by Mark Kermode who claimed the film had "a rotten heart" and compares Bay to 'Damien'/Satan. Eventually after the tyrant of hatred, Bay himself admitted the film wasn't good enough and lost it's way narratively by focusing too much on the action, but in all honestly, why should Bay apologise for being ambitious?
The main argument is that the 'Transformers' movies treat their audiences with no respect and believe that robots hitting each other, blowing stuff up and hot women is enough to sustain and entertain them. The critics seem to take the moral high ground in 'telling' audiences what is 'acceptable' entertainment for them and apparently these films are not, but considering the amount of 'Transformers' fans there are out there and how well they perform at the box-office, Bay and Paramount are obviously doing something right aren't they?
I think what many tend to forget is that these pictures are based on Hasbro action figures. Now apart from Pixar's 'Toy Story' franchise, it's unlikely that a film based on toy merchandise is going to present gripping drama, swooning romance or heavy sequences of intellectual dialogue spoken over a glass of Scotch (although there is no Scotch in 'Toy Story' - would be quite funny if there was though.) The main premise of the television show was based upon the never-ending war between the Autobots and the Decepticons so it makes sense for Bay's live-action updates to be filled with chaos and pyrotechnics. Many also say that if the films weren't directed by Bay, they would be better. Personally, I think that's ridiculous - if anyone can provide mind-blowing visuals and utterly uncontrollable action, it's Bay; hence the terminology 'Bayhem'.
Plus, before people actually judge Bay, they should see footage of him on-set. Yes, he is opinionated and frequently outspoken, but his energy and passion for making films is incredible to watch; he's a cyclone of ideas and practices and does what many directors dare not to do - he expects his actors to perform all their own stunts, he frequently bonds with the US military and uses real soldiers in his features as well as managing to use beautiful camera work amongst the riots of his sets.